Branding & Training Pack
Client
Scottish Community Development Centre is a small charity recognised as the national lead body for community development in Scotland. Health Issues in the Community, otherwise known as HIIC is a training programme aimed at increasing community capacity, increasing community participation, and establishing/ consolidating community development approaches to tackling inequalities in health.
Design Brief
Our brief was to design the layout of this 2 folder training manual. The design of the content had to be clear and easy to understand as well as being designed for accessibility standards. We had to produce the training manual for durability and sustainability as it would be getting used over again. A carrying case was needed since the trainers would be moving around.
What We Did
We designed the training pack with tabbed dividers for ease of use and designed ring bound folders so as parts could be taken out and photocopied. For this reason also the main text was either dark blue or dark purple which also indicated which section they belonged to. This one colour printing also kept the costs down. The pack included tables and charts which we designed with clarity for the end user as well as iconography for visual reference. We also oversaw the production of them which included a branded carrying bag as tutors would be mobile.
Outcome
The HIIC Tutor Training course is a SQA credit rated course and equips tutors to deliver credit rated Health Issues in the Community training to a wide variety of people in a broad range of settings. It is a course that helps people understand what affects their health and the health of their communities. Run by tutors across Scotland, HIIC supports people to develop the skills and knowledge to address health issues using community development approaches.
“SCDC have used Ecru Design since 2003 for many of our key projects including leaflets, brochures and training packs. They produce excellent results time and time again and are great to work with. I have no hesitation recommending them to any key stakeholder.”
Fiona Garven
Scottish Community Development Centre